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Solid Strategy.
Powerful Branding.
Proven Results.
Our Work
POLARIS is a major manufacturer of UTV off-road vehicles. Polaris is the original UTV brand, serving farmers, ranchers and racers world wide. Our client obtained the Polaris license to sell off-road accessory products at retail. We competed with another agency for the opportunity to design and develop the final packaging and support materials. After our concept was chosen, and twelve months of digital building, we helped facilitate the maiden launch of Polaris accessories sold at automotive stores.
The heavy weight of some of the proposed products posed a challenge. Our client wanted a way for the customer to see the actual product, not hide the product in a closed box. Our solution was to engineer footed captured blister packs that stood vertically and custom fit window boxes.
“Blueprint“ is the nickname of the solution we provided. Our client loved the outlined product illustrations contrasting with the Polaris blue background. All packaging graphics and support materials were approved through Polaris corporate.
Our client sold automotive travel accessories used for attaching outdoor equipment to vehicles. The Katmai name and logo was provided. The brand strategy was simple - make the packaging look like the great outdoors.
The solution included creating a visual environment with the Katmai mountain range illustration while allowing the product image to be dominant. The graphics were intentially designed to print direct to brown kraft corrugated material, giving the brand a rustic natural feel.
HITT ENTERPRISES contracted us to rebrand their corporate identity. This particular concept used Hitt Brands existing color palette, using larger blocks of color to create contrast. The main direction from the client was to move away from using the word ”brands” in the logo.
Overall feel is modern, bold and dimensional.
The dimensional shape of the logo implies strength, structure, stability and reliabilty.
The stripe pattern adds movement and interest. The hex pattern is subtle and adds texture.
The dark navy blue color is modern, serious, and formal. The bright green color is bright, clean and a bit fun.
Having spent countless hours fishing in Oklahoma and Arkansas with Arkie Lures in my tackle box, it was a real honor to work on the Arkie Lures brand. The new owners of the company wanted to see how far we could push the brand graphics without alienating their existing customer base.
Identified that the existing logo does not have a containment shape limiting the abililty to add background colors for contrast. The solution was to use a spinner bait oval shape, easily recognizable to customers while reinforcing the heritage of the brand.
While researching the lure sidecounter at Walmart, we discovered that red is the predominate color across all fishing lure brands. We introduced a bright teal color to break up the sea of red and bring attention to the Arkie Lure brand products.
How do you make a corrugated display in the shape of a twisted bottle? This was the question posed by the owner of Helimix. Painstaking effort was put into the propriotary shape of his shaker bottle. The challenge was clear - the display had to twist. The original concept sketches were fairly simple. The real challenge was for the structural engineer to design a display that mimics the shape of the bottle, is vertically stable and can hold the required number of products. Innovative and unique, this display is one of a kind.
Nine years later, the STRATEGY True Cover® dog collar is still sold at Walmart. Previously our dog collars were sold with the MossyOak brand which required a four percent royalty on every item sold. Creating our own camouflage pattern made our product very profitable and easier to quality check. Strategy is a foundational brand built to last.
Invented the brand name - patented.
Created the original camouflage pattern - patented.
Designed all brand elements.
Designed all products with factory engineers involvment.
Traveled to South Korea and China to quality check tarp and hunting blind manufacturing.
Designed all subsequent sub-brands - Strategy GraphX, Waterfowl Series, Strategy Legacy Hunting and Fishing.
The owners at Prizm Packaging Solutions gave me creative license to completely re-brand their company. Two directions were chosen. One, since Prizm is spelled with a “Z“ this letter became the base for subsequent graphics. Two, the founder is a Navy veteran, therefore much of the iconography pays tribute to his service. The look is patriotic, detailed and venturous. The following are the elements created for this identity:
Website: prizmpackaging.com
Exterior and interior signing, banners, displays
Delivery van graphics
Business cards
Email signatures, digital form headers
Customer gift boxes
Promotional catalog
Swag: mugs, phone holder, tumblers, pen holders, coasters
Apparel: hats, polos, t-shirts, bags
ARROW contracted us to update their brand. We were given two directives. One, make the brand look more like a “tool” brand. DeWalt was given as an example of a brand they liked. Two, update their iconography system.
We identified that the current brand graphics used an outdated background metallic gradient. Also, we accessed that the existing iconography system was too complex, did not read well and did not enhance the brand. The icons had their own look, separate from the Arrow brand.
A part of the overall solution was to use more of the Arrow red color and to introduce a rich dark gray.
Significant time and effort was spent simplifying the Arrow icon system. An arrow head shape was chosen as the icon containment. The angle of the arrow head created an opportunity to group the icons together in a few different ways to accomodate the available space.
SIMMON‘S FOODS contracted us to design the “a Strong Heart” pet food brand. ASH as it‘s called, is an older brand Simmon‘s owned, with the intention of bringing the name back to life to serve as their value private brand. We were challenged with reinventing the brand ensuring consistency and specific readabilty on small format labels.
The “overlapping heart“ became the architecture for the entire brand. The heart shape wraps around the photo of the pet creating the “hug“. The heart shape also created interesting spaces to add color to help identify food flavors and organize product information.
Once approved we built over fifty skus of packaging with many rounds of food compliance revisions.
We built supporting graphics for presentations, trade show support materials, a brand style guide and hundreds of e-comm images.
Please visit: strongheartpetfood.com
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