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Strategy

Project Type

Branding / Product Development

Nine years later, the STRATEGY True Cover® dog collar is still sold at Walmart. Previously our dog collars were sold with the MossyOak brand which required a four percent royalty on every item sold. Creating our own camouflage pattern made our product very profitable and easier to quality check. Strategy is a foundational brand built to last.

• Invented the brand name - patented.
• Created the original camouflage pattern - patented.
• Designed all brand elements.
• Designed all products with factory engineers involvment.
• Traveled to South Korea and China to quality check tarp and hunting blind manufacturing.
• Designed all subsequent sub-brands - Strategy GraphX, Waterfowl Series, Strategy Legacy
Hunting and Fishing.

Please visit: stoutstuff.com/brands

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