a Strong Heart

SIMMON‘S FOODS contracted us to design the “a Strong Heart” pet food brand. ASH as it‘s called, is an older brand Simmon‘s owned, with the intention of bringing the name back to life to serve as their private brand. We were challenged with reinventing the brand ensuring consistency and specific readabilty on small format labels.

• The “overlapping heart“ became the architecture for the entire brand. The heart shape wraps around the photo of the pet creating the “hug“. The heart shape also created interesting spaces to add color to help identify food flavors and organize product information.
• Once approved we built over fifty skus of packaging with many rounds of food compliance revisions.
• We built supporting graphics for presentations, trade show support materials, a brand style guide and hundreds of e-comm images.

Please visit: strongheartpetfood.com