Arkie Lures

Having spent countless hours fishing in Oklahoma and Arkansas with Arkie Lures in my tackle box, it was a real honor to work on the Arkie Lures brand.

The new owners of the company wanted to see how far we could push the brand graphics without alienating their existing customer base.

Identified that the existing logo does not have a containment shape limiting the abililty to add background colors for contrast. The solution was to use a spinner bait oval shape, easily recognizable to customers while reinforcing the heritage of the brand.

While studying the lure sidecounter at Walmart, we discovered that red is the predominate color across all fishing lure brands. We introduced a bright teal color to break up the sea of red and bring attention to the Arkie Lure brand products.