Polaris

POLARIS is a major manufacturer of UTV off-road vehicles who sell accessories at their dealerships and online. Our client obtained the Polaris license to sell off-road accessory products at retail. We competed with an agency for the opportunity to design and develop the final packaging and support materials. After our concept was chosen, and twelve months of digital building, we helped facilitate the maiden launch of Polaris accessories sold at automotive stores.

The heavy weight of some of the proposed products posed a challenge. Our client wanted a way for the customer to see the actual product, not hide the product in a closed box. Our solution was to engineer footed captured blister packs that stood vertically and custom fit window boxes.

“Blueprint“ is the nickname of the solution we provided. Our client loved the outlined product illustrations contrasting with the Polaris blue background. All packaging graphics and support materials were approved through Polaris corporate.